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Reclaim your revenue:
Direct Booking and Marketing Solutions
for short-term Rental Owners
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We deliver the direct booking advantage

Skapa Collective is an innovative marketing collective that specializes in creating bespoke, cutting-edge solutions for short-term rental properties. By emphasizing direct bookings, Skapa Collective empowers property owners to own their marketing assets, reduce dependency on third-party platforms, and cultivate direct relationships with guests. Our services include custom-built websites, SEO optimization, professional photography and videography, visitor management, comprehensive marketing solutions, and full content creation.
Direct Booking FAQ
Direct Booking FAQ
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A direct booking website gives you control over your reservations, eliminates third-party commissions, and allows for personalized guest experiences. This leads to higher profit margins and also allows for continued communication following their stay, which increases return guest rates.
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While results vary, many property owners see a 20-30% increase in revenue by avoiding OTA fees and leveraging direct marketing strategies to attract and retain guests.
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Typically, our process takes about 2-4 weeks from initial consultation to launch. This includes website design, development, and thorough testing to ensure a seamless user experience.
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While DIY website builders can create basic sites, Skapa Collective offers bespoke designs, advanced SEO strategies, and integrated booking functionalities tailored specifically to maximize your rental's potential and streamline management.
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Having focused in the field for over a decade, we are able to implement advanced SEO strategies, including keyword optimization, high-quality content creation, and backlink building, to improve your website’s visibility and attract more organic traffic. We pair this with outbound marketing solutions to proactively find your next guest.
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Direct bookings allow for personalized communication, better understanding of guest preferences, and the ability to offer tailored experiences and promotions, leading to higher guest satisfaction and loyalty. Additionally, because you own your guest contact (instead of the OTAs), you are able to offer repeat visitors offers, promotions, and incentives to visit again.
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Our comprehensive marketing strategies include SEO, social media campaigns, email marketing, content creation, and paid advertising, all designed to increase your property’s visibility and drive more direct bookings.

Direct Booking Success

From Start → Finish...Ideas → Stays
It all Starts with a Custom Website
We begin by crafting a bespoke website tailored to your property’s unique charm and needs. Our custom designs incorporate user-friendly interfaces and seamless navigation, ensuring a smooth booking experience for your guests. With built-in direct booking functionality, we eliminate third-party commissions, putting more revenue back into your pocket.
Next, we add Channel Management and Dynamic Pricing
To maximize your occupancy and revenue, we integrate advanced channel management tools and dynamic pricing strategies. Our systems ensure your property is listed on all major platforms while maintaining real-time availability and competitive rates. This optimization drives higher bookings and enhances your property's market presence.
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Don't forget Marketing and Social solutions!
A stunning website is just the beginning. We implement comprehensive marketing strategies, including SEO, email campaigns, and targeted social media advertising. Our goal is to increase your property's visibility, attract more direct bookings, and build a loyal guest base. We also create engaging content that resonates with your target audience, ensuring your property stands out in the crowded market.
Finally, we provide All-inclusive Guest Communication and Support 
Exceptional guest communication is key to a memorable stay. We offer both live and automated messaging systems that provide timely and personalized responses to guest inquiries and needs. Our support extends beyond booking, helping to manage reviews, feedback, and post-stay engagement. This comprehensive approach fosters positive guest experiences, leading to repeat bookings and word-of-mouth referrals.
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Ready to take back control of your property's reservations, branding, and marketing?
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